Building an Online Community - 1626 Words

Building an Online Community Contents Vision and Mission Statement 3 Tagline 3 Background 3 Portal Outline 4 User Created Content 4 Web Portal Design 5 Discussion Forums 5 File Hosting 6 Search 6 Conclusion 6 Bibliography 7 Vision and Mission Statement The vision of Net Gamers Central is to become the paramount community web portal in the world of online gaming, providing large amounts of useful information as well as integral services to the online community. The Net Gamers Central wishes to cater to the needs of everyone in the online community and to become recognized as the forefront in all gaming news, tools and services. The Mission of Net Gamers Central is to organize the worlds online gaming†¦show more content†¦By adopting elements of UCC, the Onling gaming community web portal can provide all the information that users need, without forcing them to research external information sites, therefore becoming far more self serving and robust. Web Portal Design Web portals in the past were seen primarily as gateways as was stated earlier, thereby limiting the creative control administrators could have over the design of the web site. Due to the shift in functionality of web portals however, as well as the added value of UCC, it has become increasingly challenging to design web sites where users can find exactly what they are looking for (Fang, et al, 2004). Prominent gaming portals IGN (Fox Media, 1996), and Gamespot (Deemer, et al, 1996), display the attributes of good web design, limiting the amount of useless hyperlinks, and utilises taxonomy for articles to make them easier for users to access the information they need. Gamespot also allows for a degree of personalisation within the site allowing users to select which background and forum theme they wish to use, whose selection will be stored with the user account information, and this personalisation can help the users feel connected to the portal, thereby ensuring their continued pre sence (Bellas, et al, 2004). A web portal needsShow MoreRelatedOnline Community Building: The Case of DC Urban Moms2398 Words   |  10 Pagesimplies a passive community. In addition to the role of blogs, online discussion forums have also expanded the dimensions of audience theories in terms of enhanced user interaction and participation that advances many-to-many communication. With online forums, traditional journalistic gatekeeping is largely subsided; anyone can post or respond to a topic without prescreening of the messages. However, one may argue that audience building is a rather different process than community building in the contextRead MoreHow Online Brand Communication And Customer Engagement Influence A Consumer s Decision Purchase872 Words   |  4 PagesResearch Question: â€Å"How online brand communication and customer engagement influence a consumer’s decision purchase.† The marketing strategy of branding is not a new concept. A company’s brand is not a logo, or a tag line, but rather the relationship it has with its customer base, it is in essence not how a company defines itself – but how the public defines it. With every interaction and every customer touch point a business shapes its brand identity, and participants in this exchange are knownRead MoreCommunispace794 Words   |  4 Pagesby building brand-focused online communities in order to enable members to communicate with each other and generate focus groups to discuss the product. A community is built as a long-term project; it continues to produce valuable information for companies over the course of its existence. The business model utilized by Communispace helps to provide facilitation and management powered by technology and innovation. Communispace differentiates itself by focusing on the strategy of building onlineRead MoreThe Health And Fitness Program At Sandhills Community College929 Words   |  4 Pagesin the Health and Fitness Program at Sandhills Community College. Garrett works at Unilever – a company that produces health care products. Garrett also went through the Certified Production Training Program at SCC and landed a job at Unilever. Garrets contend that education in the community college will advance along with technology (e.g., more online classes, and less face-to-face classes). Garrett believes that although there will be more online classes, there will also be more lag time betweenRead MoreSeeking Your True Self in the Virtual World1394 Words   |  6 Pagesshifted online. While many, especially the younger generation, embrace the liberation that digital communities offer, others are apprehensive of the dangers that lurk in the virtual world. The anxiety is not entirely unjustified . Nevertheless, the truth is the benefits that accompany online communities far outweigh its drawbacks. According to Daniel Chandler, author of â€Å"Identities under Construction†, and Danah Boyd, an American researcher known for her works on social network sites, online tools suchRead MoreEssay about Designing for Social Sustainability1459 Words   |  6 Pagesneeds such as food, water, shelter, education, jobs and safe conditions to live and work in; †¢ is fair and impartial, distributing its benefits fairly among all levels of society; †¢ promotes, or at least does not inhibit, the well-being of the community - physically, mentally and socially ; †¢ encourages culture, educates, creates and contributes to the development of human potential within the population; †¢ recognizes and preserves communal heritage, instilling and strengthening connections toRead MoreThe Virtual Community And Its Effects On Everyday Social Life848 Words   |  4 Pages The virtual community has expanded around the and now positively affects everyday social life by helping some to find companionship, social interactions, and discovering one s personal identity. Life is full of test and struggles making the best of in the easiest cost if what everyone seeks. The virtual community makes things easier, efficient, and simple. Companionship is something everyone wants and desires, there s nothing better than having someone with similar interest, hobbies, and extracurricularRead More The Facebook Addiction Essay939 Words   |  4 PagesTheFacebook Addiction Poke. Poke back. Poke. Poke back. Welcome to the world of TheFacebook, the online community where flirting with that cute person that sits next to you in class is only one click away. TheFacebook is an online directory that connects people through social networks at colleges and universities. Since being founded, in February 2004 at Harvard University, TheFacebook has expanded to many universities across the United States. In November 2004, the numbers of registered usersRead MoreThe Metro Angeles Department Of City Planning1741 Words   |  7 Pagesadditional information by using online libraries from the city of Los Angeles. Using the University of California Berkeley’s Online and Special Collections Library, I got more information on the site and its significance to the city of Los Angeles. After visiting the X Lanes Little Tokyo, I used the Historical Los Angeles Times by Proquest to know the particular history of this site. I keyed in the words â€Å"Little Tokyo.† Once I had gotten the historical account of the building from its inception, I coinedRead MoreUtilizing Online Social Networking Sites Essay1111 Words   |  5 Pagesorganizations. A website that provides organizations with this type of networking is LinkedIn. In week two I was given the task to research and understand why such sites as LinkedIn help human service organizations stay connected with their professional community and other human service professionals. In addition to researching how these sites enhance more quality services and support and how additional training keeps you up to date and competitive against other organizations. History of LinkedIn LinkedIn

Change The Seed of Evolution - 2514 Words

The moment when an answer to a question from three weeks ago is suddenly realized is known as an epiphany--a sudden understanding of the nature to an idea or quandary, usually attained through something simple and, sometimes, unassociated (â€Å"Epiphany†). Authors often use this device not only to convey a realization on the part of their character, but also to allude to an internal message (â€Å"Epiphany†). James Joyce employed this device in many of his works in hopes of revealing to his Irish peers the low esteem of their conduct (Bulson 33). James Joyce was born in Ireland to a borderline destitute/middle-class family. After his graduation from the University College, he moved to Paris to study medicine only to be called back to Dublin to†¦show more content†¦While listening to the flirtatious girl at the bazaar, the narrator realizes in his epiphany that both his embellished feelings and his pursuit of Mangan’s sister are absurd (Bowen 107). †Å"The boy realizes that Mangan’s sister will most likely fail to add meaning to his life, as his desire for her was only a desire for change† (Doan 2).The narrator’s realization that his affection for Mangan’s sister is false reflects the death of hope and faith of his Dublin society (Doan 2). â€Å"Eveline† depicts the conflict of a young girl who must decide to remove herself from the tired Dublin life with an abusive father or to stay, never having the chance of a new life (Doan 2). Joyce sets up Eveline’s epiphany through her thoughts concerning a life with Frank. As she is not happy with her life at home, she views Frank as an escape from reality, but she also worries that, because she does not love him, he will only lead to further despair (Richard). Prompted by the sound of an organ, Eveline recalls the promise to maintain the household, which she made to her dying mother (Doan 3). While on the dock, preparing to leave, Eveline reache s her epiphany that she cannot escape the promise to her mother and her life of servitude (Doan 3). She says that she is not happy at her home, but she does not take the opportunity to leave because she is too scared of change.Show MoreRelatedWorld Population and Beak Size1548 Words   |  7 Pagesassignment, please read carefully the handout that gives an overview of EvolutionLab. This will make it much easier for you to understand the assignment and complete it correctly. 1. There are many ecological and biological factors that affect evolution. In EvolutionLab, two populations of finches are tracked over the course of 300 years on two different islands to see how changing the traits of the birds and their environment affect their long term viability as a sustainable population. Let’s beginRead MoreEvolution of Australian Biota1188 Words   |  5 PagesBiology Assessment Task Three: Evolution of the Australian Biota By Delina Stevenson Identify features of flowers of native species of angiosperms that may be adaptations for wind, insect, bird and mammal pollination. - Wind: Wind-pollinated plants dont depend on the ability to attract birds or insects, so their flowers tend to be small, drab, unscented and non-prominent. Wind pollinated flowers are specially adapted to be able to make use of even slight air currents. They tend toRead MoreThe Origin and Evolution of Tracheotphytes1696 Words   |  7 Pages The Origin and Evolution of Tracheophytes The Tracheophytes (vascular plants) are a group of plants that are distinguished from other plants due to the presence of the specialized conducting tissues xylem, which conducts water and other minerals, and phloem, which conducts the products needed for photosynthesis. The Tracheophytes include the; clubmosses, vascular plants with erect sterns that bear spores in club-shaped, cone-like structures, horsetails, a tracheophyte plant of the genus EquisetumRead MoreThe System Of Naming And Classifying Organisms853 Words   |  4 Pages The theory of evolution is significant as repeated testing that explains â€Å"an observable, verifiable truth – that life on this plant has changed over time.† (Fuentes, 22) It is the well-supported history of where all life came from on this planet. Starting over 500 years ago with Nicolaus Copernicus, Galileo Galilei, Francis Bacon, and Isaac Newton paving the way for the possibility of new scientific exploration into studies such as â€Å"stratigraphy, the study of the rock and soil layers of the earth†Read MoreLesson 3 Essay Questions1444 Words   |  6 Pagesexample of each. Both directional and disruptive selection is a type of natural selection. Natural selection is the differential survival and/or reproduction of organisms as a function of their physical attributes. (phenotype) This results in evolution over many generations. Each mode of selection alters the mean or variance of a phenotypic trait in a population or species. These distributions can be represented in bell curves. Both selection processes can be influenced by human interaction. Read MoreNatural Selection And Its Effect On A Population Essay1356 Words   |  6 PagesNatural selection is the process whereby species that are better equipped for survival in their environment are able to prolong their bloodline by reproducing. Advancements in these species, evolution, can be seen as a result of natural selections force. Natural selection can be broken down into three concepts that require it to operate. The first is the constant struggle a species face for survival, which results in the continuation of the successful branches of the species, as the others becomeRead MoreEvolution Can Be Scary, Important And Intimidating1618 Words   |  7 PagesConverse over Evolution BIO 4984-001, Dr. Liu Jacob Garver The topic of evolution can be scary, important and intimidating. This was definitely the case for me, as I interviewed my grandmother. When discussing who I intended on interviewing, I immediately thought of my grandma. I wanted to hear her thoughts on the subject as well as her misconceptions. By having a great pre-existing and open relationship, I knew I could count on her for an unbiased and â€Å"real† conversation. My 65 year old grandmaRead MoreEvolution Exam 2 ( Take Home ) Name1371 Words   |  6 PagesEvolution Exam 2 (Take Home) Name: 1. Mutation is a driving force for the evolution of a species. Describe the 3 main mutations that can occur in a gene, and the impact those mutations will have on protein structure/function. (5 pts) Gene mutations are also known as point mutations and they involve changes in the structure of a gene due to the change in their chemical nature. Examples of three main mutations that occur in a gene are: Insertion-Read MoreResurrection Plants1537 Words   |  7 Pagesplant is a seed are the same genes that resurrection plants are using in their tissue. Resurrection plants can lose 95% of their water and regenerate to full health when moisture is applied. These plants are unique in the way that they can commute from a dormant stage with brown and brittle shoots and leaves to a lively, green, and vigorous stage whenever moisture is applied. The genes of their specific trait are repressed in our normal staple foods and are only expressed when in seed form. To accessRead MoreNatural and Artificial Selection1631 Words   |  7 Pagesthere were no changes in populations; however, other scientists, such as Darwin and Wallace, arose and argued that species inherit heritable traits from common ancestors and environmental forces drives out certain heritable traits that makes the species better suited to survive or be more â€Å"fit† for that environment. Therefore, spe cies do change over a period of time and they were able to support their theory by showing that evolution does occur. There were four basic mechanisms of evolution in their theory:

The Changing Role and Status of women in Britain since 1900 †source related study Free Essays

1. Source A is useful as it shows how united the Suffragettes were in 1908. It says in the caption beneath the photograph, that there was said to have been 200000 people who attended. We will write a custom essay sample on The Changing Role and Status of women in Britain since 1900 – source related study or any similar topic only for you Order Now They look like they are determined to get what they want. Some of the women are holding banners, flowers and flags. There is a policeman in the corner of the picture. This shows that the police thought that the protest might become violent. The Suffragettes were known for heckling at meetings, deliberately trying to get arrested and get sent to prison, and in 1908 they began to attack properties. The Suffragettes believed that peaceful campaigns were getting them nowhere. In 1908, women had already achieved many improvements in their education, legal rights and job opportunities. However they still wanted to earn the right to be able to vote in General Elections. This may be what the protest was for. The Suffragettes had a lot of support, particularly in London. There were thirty-four branches of the WSPU in London alone and fifty-four branches in the rest of the country. Source A shows that the Suffragettes are like a big team and family. They all look determined to get what they want. The WSPU’s motto was ‘Deeds not Words,’ this meant that they believed that actions were stronger than words. Emmeline Pankhurst is leading the protest. In the Suffragettes first public demonstration in 1905 Emmeline said, â€Å"Then amid uproar and shouting, the women were seized and flung out of the hall.† In conclusion this source shows that the Suffragettes were a strong group of women who had strong opinions and views. This source shows that the Suffragette movement was a strong force to be reckoned with thus affecting people’s attitudes. There would be those people in full support, with many women openly and many offering passive support. Men’s attitudes would be very different. Up until now the women’s place was in the home. The police’s attitude was one of recognition of their considerable power and they feared the implications of this, thus the police presence in Source A suggests the need for containment and prevention of violence. 2. Source D and E are both extremely useful in showing us what peoples views about the Suffragettes were in 1910. Source D is taken from a British newspaper, and is obviously written by a man. It is reliable to show the some peoples opinions of what the Suffragettes were doing at the time. Source E is also useful as it is a postcard that was issued by the Suffragettes. It shows the suffragettes opinion. The postcard would be used to persuade people to become one of them. It shows what women could be a mayor or a nurse, and can’t vote however men could be lunatics or drunkards and they can vote. This is biased as it has been created by the suffragettes, and is very one sided. However Source D is also biased as it doesn’t show the views of the suffragettes, only the writers view about what went on. In Source D the writer uses phrases such as ‘shameful recklessness’ and ‘desperate women’ to show how the country should be ashamed of the way the suffragettes have acted. This newspaper article does not once say why the suffragettes were doing what they were doing. I’m sure many people agreed with what was written however I am also sure a lot of people were against what was written. In the headline it says ‘ DISGRACEFUL SCENES Reckless Women Charge Headlong into Cordon of Police.’ The word ‘disgraceful’ suggests that the country should be ashamed of the actions of the Suffragettes. Men expected women to be quiet and obedient so when women started to rebel against this stereotype, the campaign for women’s votes was important news, especially with the papers. The Suffragettes began to create posters, which got them some sympathy from people in the public. In Source E it says ‘What a woman may be and yet not have the Vote.’ Underneath, it has pictures of women being a mayor, a nurse, a doctor, teacher and a factory hand. It also says ‘what a man may have been and yet not lose the vote.’ Underneath, it has pictures of men being a convict, a lunatic, an owner of white slaves, being unfit for service and a drunkard. Of course, women could also be all of the things the males are, and the males are able to have all of the livings the females have however in this postcard the women have only been shown as being good things, whereas the men have been shown as being bad. This would have got the suffragettes some more support. In conclusion I believe that both sources are equally reliable. They both are biased and they both show different opinions of different people at the time. 3. When the First World War began so many men had gone away to fight, that women were needed to do their jobs. This meant that the number of women working in industry increased massively. The war made it acceptable for women to work in shipyards, collieries and brickyards. Some of them worked as highly skilled engineers and carpenters. In some of these jobs, women were welcomed, however in others they were resented because they had little or no training for jobs, which had previously needed very skilled people. If there was an election during the war most soldiers wouldn’t be able to vote. Women soon realised that this could be their chance to pressurize the government to let them vote. There were no demonstrations, however there were many meetings between women’s leaders and politicians and telegrams and letters were sent to MPs. In 1918 Parliament passed a new law, which allowed women over the age of 30 to be able to vote. From my knowledge of what happened, I believe that the war was a big part of Parliament passing a law allowing women to vote. As there may not of been enough males in the country at the time of the war, to vote if there was an election, they needed females. I also think that because most men were away during the war, the women proved themselves to be useful, as they started doing work in factories and so on. Men had never seen females do this before so it may have been a shock to them to see that women could do things just as good as them. In Source J, Herbert Asquith says, â€Å"I will find it impossible to withhold from women the power and the right of making their voices heard.† This proves that women proved themselves by working while the men were away at war. They even convinced an ex prime minister that they were worthy of having a say about what goes on in there life. The war didn’t help the French Suffragette women gain the vote. In conclusion I do agree with the statement: â€Å"Without the First World War British women would not have gained the right to vote in 1918.† I also believe that women would not have received as much respect from men as they do today if the war hadn’t of happened. Women had a chance to prove to people that they were able to do things just as well as men in this period of time. How to cite The Changing Role and Status of women in Britain since 1900 – source related study, Papers

Hemoglobin, Oxygen Transport and Nitric Oxide free essay sample

This paper presents electron paramagnetic resonance and oxygen binding studies of -nitrosyl hemoglobin a novel oxygen carrier having NO (Nitric Oxide) assisted allosteric functions. This paper shows that Nitric Oxide (NO) is a very popular compound to investigate in the scientific community today. It is physiologically ubiquitous as a potent vasodilator, neurotransmitter, and immuno-active agent at low concentrations and it is produced and recycled in the respiratory tract to regulate the airway. This paper discusses in detail the mechanism behind oxygen binding and release by hemoglobin as it relates NO bound to the Hemoglobin. The oxygen affinity dynamics of native Hemoglobin and nitrosylated Hb are compared. The research also reveals that although NO has a much higher affinity than oxygen or carbon monoxide for Hemoglobin, NO behaves differently than these other ligands and is not as toxic to normal Hb oxygen binding as previously assumed. Small, unicellular aerobic organisms can obtain oxygen required for metabolism by simple diffusion from the environment. We will write a custom essay sample on Hemoglobin, Oxygen Transport and Nitric Oxide or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Most multicellular organisms have too great a surface area and many cells not in contact with the environment. They require circulatory systems that transport oxygen from gas-exchange organs to other tissues. In vertebrates, oxygen is bound to molecules of Hemoglobin (Hb) or transport in Red Blood Cells. Mammalian Hemoglobin is a tetramer, consisting of four polypeptide chains; two a and two b. Six ligands are coordinated to the ferrous iron, with the ligands in octahedral geometry around the metal cation (figure 1). In aqueous solution, free heme does not does not reversibly bind oxygen. Instead the Fe(II) is rapidly oxidized to Fe(III) when it gives up an electron to oxygen. The quaternary structure of hemoglobin prevents formal transfer of an electron and allows it to reversibly bind O2. Positively charged amino acid residues stabilize to negatively charged diatomic oxygen without an ionic bond. Hemoglobin unbound to oxygen is called deoxyhemoglobin and has a low affinity for oxygen. Once one oxygen molecule binds to the Fe, the proximal Histadine (figure 1) moves closer to the porphyrin ring because the Fe is now bound to six ligands instead of five. This disrupts the stabilizing ions that interact with Hb. The remaining Heme groups have an increased affinity for Oxygen. In addition to this positive cooperatively of binding, allosteric interactions regulate the binding and release of oxygen by Hb (Horton, 1996).

To What Extent Was The French Revolution Caused By Economic Depression Essay Example For Students

To What Extent Was The French Revolution Caused By Economic Depression Essay In June 1789 the French revolution had begun. For the next five years there would be bloodshed throughout France, the country was going through a radical change, the change in sovereignty and the failure of the constitutional monarchy being two examples of this. But to what extent was all this caused by economic distress? Before being able to answer the question, one would have to establish the definition of ‘economic distress’ it could be defined as the misery people (especially the peasantry) faced due to low income and tax inflation or the misery that the entire country was in due to the enormous debts, which had accumulated due to the wars, which were fought. The economic situation was only one of the elements that caused the people to question the monarchy in pre-revolutionary France. France was in great debt and almost bankrupt but this did not stop them from fighting wars. The debt – an economic problem – turned into a social one, when the peasants w ere taxed heavily in order to pay for the debt, this caused them to question greatly their position in society and the effectiveness of their monarchy. Drought and other natural disasters ruined crop production, causing food prices to rise dramatically. With taxes rising and prices too, peasants were living in famine and in poor living conditions. The enlightenment was able to inspire revolutionary thoughts within the people. People began to abandon their beliefs in divine right and focused more on the thoughts of equality and society being run for the benefit of all. The economic situation only made people realize other problems concerning politics and society. A revolution (The complete overthrow of an established government or social order by those previously subject to it) would mean complete reform of political, ideological and economical beliefs, so for such a drastic change to be necessary there would need to be problems in all of these areas to begin with. We will write a custom essay on To What Extent Was The French Revolution Caused By Economic Depression specifically for you for only $16.38 $13.9/page Order now In Pre-revolutionary France there were three estates the first estate (clergy), the second estate (nobles) and the third estate (bourgeoisie, peasantry and urban workers). Most of the clergy came from noble backgrounds, as it was usual for the youngest sons of wealthy families to join the church in order to share its wealth. The church’s wealth came from tithes (a proportion or the each year’s crop paid to the church by landowners) and the vast amount of land that it owned. They clergy were exempt from taxes; instead they negotiated a don gratuit with the king. The don gratuit was an annual payment to the crown and was always much less than what would have to be paid in normal taxation. The church had a great deal of power too as the state religion was Catholicism, it was their duty to spread to ideas of divine right. The second estate was by far, the wealthiest and most powerful. They were exempt from paying direct taxes (until the 1749 vingtieme when they still paid less than they would have done if they were from the third estate) and doing military service such as the corvee (forced labour on roads) and made their money through the land they owned (between 15% and 25% of all land in France). They also receives seigneural (feudal) dues which were fees that the peasants were obligated to pay in order to use the lord’s mill, oven, wine press, breeding stock, death taxes, inheritance taxes and sale-of-property taxes. The third estate was made up of three parts; the bourgeoisie, who were the wealthiest and most educated part of the estate, many of them being financiers, landowners, doctors, writers and civil servants. It was also possible for wealthy bourgeoisie to buy venal offices to become nobles (however, most ennobling offices requires at least two generations of owners before nobility could be bought. The other part of the estate was the peasantry. It was the least wealthy and most numerous (85% of the French population lived in the c ountryside and most were peasants). Many of the peasants were laboureurs (people who grew enough food to feed themselves, these were the people who found it especially hard when the crop was damaged due to bad weather conditions in 1769-71, 1778-79, 1781-82, 1785-86 and above all 1788-89. Other peasants who were also greatly affected by this were the sharecroppers who had no capital and gave half their produce to their landlords. All peasants had to pay feudal dues such as the corvee, tithes to the church and also had to pay taxes such as the taille, vingtieme, capitation, and gabelle. Peasants also had to pay rents, which increased greatly between 1705 and 1789 to add to their expenses. The third part of the estate was the urban workers who were unskilled and poor. They were subjected to appalling living and working conditions and the famine hit them the hardest as they could not afford the bread which formed three quarters of the workers diet. Pre-revolutionary France was run unde r an autocratic regime. The monarchy was absolute, its powers consisted of: The National System of Justice, their role with the catholic church, the right to order taxation and leader of the military forces, a successful leader would need to be able to handle this power with confidence and good judgment. Louis XVI was too weak, far too indecisive and all in he was not the sort of person who should have held such responsibilities. The basis of the revolution was established when Louis XIV came to the throne. He was an absolute monarch who caused the nobles dislike of monarchy by reducing their power and taking them away from their land. In 1661 Louis spent $100 million to build the Versailles palace, his lavish spending left the country with a huge debt. He also spent a great deal of money fighting a series of wars in an attempt to dominate Europe. Louis XV was no more successful, he attempted to reform the unjust taxation by forcing the formerly exempt nobility and clergy to pay tax this was amended after his death. In 1771 the parlements were regrouped and stripped of their powers to obstruct royal decrees, this introduced the idea of the king being a despotic leader (a leader who acts illegally). Louis XV also spent vast amounts of money on 3 unsuccessful wars; the war of the Polish succession, the war of the Austrian Succession and the seven years war where France lost all of its overseas colonies to Britain, adding to the debt and causing the people to believe that the king was responsible for France’s loss of power. Louis XVI was weak foolish and extremely indecisive. His weakness was evident when instead of implementing tax reforms he avoided the nobility and just kept on borrowing money, creating a cycle of constant loans, by 1786 the debt totaled 3 billion livres and the deficit had come to 125 million livres. Another thing, which the French public hated about the monarchy, was that the queen was Marie Antoinette; to them she was the symbol of an unnatural alliance with Austria, which had led to France’s defeat in the seven years war. She greatly influenced the decisions of the king, for example the comptroller-general, Turgot, was sacked because she disliked him. Louis’ indecisiveness is shown in the way he dealt with extremely important matters, for example; it took six months to discuss the recall of the parlement in 1774, in 1778 the entry into the American war of independence took two years of deciding and the convocation of the assembly of notables in 1787 (where there was urgency) took five months. It was clear that Louis was not fit to be a king. .u12887faff266160c10247ac19089bb2d , .u12887faff266160c10247ac19089bb2d .postImageUrl , .u12887faff266160c10247ac19089bb2d .centered-text-area { min-height: 80px; position: relative; } .u12887faff266160c10247ac19089bb2d , .u12887faff266160c10247ac19089bb2d:hover , .u12887faff266160c10247ac19089bb2d:visited , .u12887faff266160c10247ac19089bb2d:active { border:0!important; } .u12887faff266160c10247ac19089bb2d .clearfix:after { content: ""; display: table; clear: both; } .u12887faff266160c10247ac19089bb2d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u12887faff266160c10247ac19089bb2d:active , .u12887faff266160c10247ac19089bb2d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u12887faff266160c10247ac19089bb2d .centered-text-area { width: 100%; position: relative ; } .u12887faff266160c10247ac19089bb2d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u12887faff266160c10247ac19089bb2d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u12887faff266160c10247ac19089bb2d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u12887faff266160c10247ac19089bb2d:hover .ctaButton { background-color: #34495E!important; } .u12887faff266160c10247ac19089bb2d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u12887faff266160c10247ac19089bb2d .u12887faff266160c10247ac19089bb2d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u12887faff266160c10247ac19089bb2d:after { content: ""; display: block; clear: both; } READ: Microsoft Essay ThesisThe biggest long-term problem next to the king and the extreme social inequality was tax. The main direct tax – the taille – that was a tax on land only applied to peasants, exemptions were granted to towns and nobles. Another tax was the capitation (poll tax) and the vingtieme (five per cent levy on all incomes). Along with the direct taxes, there were also indirect taxes such as the gabelle (salt tax), aides on food and drink and the octrois on goods entering the town. These posed more of a problem for the peasantry and the urban workers, as it did not take into account their low income. The tax therefore became a controversial issue a s it caused the peasants to question their role in society and wants to change it. It was intended for the money from taxes to cover the expenditure, but due to bad tax collection methods they rarely received as much money as they were supposed to. Indirect taxes were collected by the farmers-general who would pay a lump sum to the government in advance and keep any extra, direct taxes were collected by accountants (venal office holders who bought their positions and could not be dismissed), they often used the money for their own purposes. The lack of a central treasury meant that the comptroller-general could not track the fianc?s of the country; it was therefore difficult to judge how much money there was to spend. Due to the lack of money being received through taxes, the government had to borrow money, so payment of interest became a large part of government expenditure in the eighteenth century. The lack of fiscal equality and the circumstances under which taxation was issued (unsuccessful wars) caused great resentment among the third estate, it caused them to want change and to have a say in the way the country was run. These long-term problems caused a number of short-term problems, beginning with the summoning of the Estates-General. After Turgot was dismissed in 1776, the king appointed Necker who forced him to make all classes to pay tax. However, the 13 parlements (which had to vote for an act in order for it to be passed) opposed many of the royal edicts, which proposed change to the system of taxation and proclaimed that any change in the system of taxation ought to be voted on by the nation, so immediately an estates-general was set up. It was hoped that this would remedy the problem over taxation but this only caused more dislike for the monarchy and for the classes to firstly become hostile toward each other, and then united in the fight against the monarchy. When the first and second estates called for a vote on the matter of taxation, the third estate declared that they should have double representation and voting by head instead of order (each person’s vote counted instead of eac h estate). This was so that issues concerning inequality might not go unheard. On June 20th 1789, the members of the third estate went to the Hotel des menus for a meeting that had been called to sort out the conflict between the estates however, the door was locked in order to prepare for a royal session. They then went to a nearby tennis court where they made an oath: â€Å"Let us swear to God and our country that we will not disperse until we have established a sound and just constitution, as instructed by those who nominated us†. They then decided to call themselves the ‘National Assembly’ and following this, 151 clergy and 47 nobles joined the third estate, and the estates were now united – against the king. Another of the short-term problems was to do with agriculture. In the late 1700’s 20 million of the 26 million people in France lived from land. Many peasants were too poor to afford their own livestock to many of them were metayers or sharecroppers. This meant that the landlord provided the equipment and livestock in exchange for the labour and half of the produce of the peasants. Peasants with minimum income found it extremely difficult as they had to give up almost everything they had; half of produce to the lord, paid feudal dues (fees they had to pay to the lord to use his mill, oven, wine press, breeding stock, death taxes, inheritance taxes, and sale-of-property taxes) and also the taxes demanded by landlord, church and state. As the country edged more and more towards bankruptcy the peasants were faced with tax inflation, this caused great tension between second and third estates. A lot of the people from the third estates were the lords who were responsible for the gr owing burden of seigneural dues. Had the nobles paid taxes, the burden on the peasants would have been considerably less, as it would have been more spread out amongst the population. In the years of 1769-71, 1778-79, 1781-82, 1785-86 and 1788-89 there were repeated harvest failures due to drought and other natural disasters, causing there to be a shortage of food leaving the country in recession. This caused there to be less demand for manufactured goods, causing peasants and urban workers to become unemployed. This was disastrous for them because the food prices were going up and because they were now unemployed they had no income to pay for their food, this caused over 70% of the population to be in famine, while the other 30% were either just being able to get along or benefiting from the rise in prices. Normally, a worker would spend up to 50% of his earnings on bread, but between August 1788 and February 1789 prices had gone up by 50%. So by the time it got to spring 1789, a w orker would find himself paying 88% of his wages on bread. This famine, which spread across the country, caused a number of riots from peasants. On April 28th the house and factory of a wallpaper manufacturer – Reveillon – was burned down because it was rumoured that he would reduce the wages of his workers, Also, some peasants in Versailles entered the kings palace and threatened to kill Marie Antoinette demanding that they give them bread it was clear to see that they were in desperation, and this just showed the lengths they were willing to go to. The peasantry, who, for centuries had remained completely content in their social position were now making sure that their voice was heard in the only way they could – through violence. The tension between the estates and the monarchy and against each other was becoming disastrous and changes had to be made. .u6581832deb0c1129d24cafc6738fa6fc , .u6581832deb0c1129d24cafc6738fa6fc .postImageUrl , .u6581832deb0c1129d24cafc6738fa6fc .centered-text-area { min-height: 80px; position: relative; } .u6581832deb0c1129d24cafc6738fa6fc , .u6581832deb0c1129d24cafc6738fa6fc:hover , .u6581832deb0c1129d24cafc6738fa6fc:visited , .u6581832deb0c1129d24cafc6738fa6fc:active { border:0!important; } .u6581832deb0c1129d24cafc6738fa6fc .clearfix:after { content: ""; display: table; clear: both; } .u6581832deb0c1129d24cafc6738fa6fc { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u6581832deb0c1129d24cafc6738fa6fc:active , .u6581832deb0c1129d24cafc6738fa6fc:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u6581832deb0c1129d24cafc6738fa6fc .centered-text-area { width: 100%; position: relative ; } .u6581832deb0c1129d24cafc6738fa6fc .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u6581832deb0c1129d24cafc6738fa6fc .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u6581832deb0c1129d24cafc6738fa6fc .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u6581832deb0c1129d24cafc6738fa6fc:hover .ctaButton { background-color: #34495E!important; } .u6581832deb0c1129d24cafc6738fa6fc .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u6581832deb0c1129d24cafc6738fa6fc .u6581832deb0c1129d24cafc6738fa6fc-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u6581832deb0c1129d24cafc6738fa6fc:after { content: ""; display: block; clear: both; } READ: â€Å"A Horse and Two Goats† by R.K Narayan Sample EssayPeasants started to listen to the ideas of the bourgeoisie, who had adopted revolutionary ideas from America (because a lot of them went to fight there). The peasants related to the hardships of the bourgeoisie but it seemed that although they were fighting to defend the rights of the third estate by establishing a constitution, they had lost track of what was really wrong – the famine. The peasants and the bourgeoisie started to become divided in their priorities. Before, they were united against the monarchy, but the problems with agriculture and inflation meant that the peasantry was much worse off, c ausing them to want different things, especially within the economy. The peasantry wanted a controlled economy with no free trade, while the bourgeoisie wanted free trade and a completely capitalist state. The ideas of the enlightenment evoked revolutionary ideas in both second and third estates although many of the ideas of the philosophes themselves were not entirely revolutionary. The ideas of such people as Montesquieu, Voltaire, Diderot and Rousseau were able to reach everyone, as there was a rise in literacy and publishing. The need for equality and freedom was reflected in the work of Rousseau and Voltaire and the concepts of general will was founded on the basis of Rousseau’s â€Å"Forcing Man to be Free†. The â€Å"Declaration des Droits de L’homme et du citroyen† (Declaration of the rights of man) caused people to question the ‘letters de cachet’ (the rights that the king had to imprison someone at his own will) however, it did not in any way mention a change in the way the peasants were able to have a say in the social or political aspects. Philosophical thinkers such as Overall, we cannot put the cause of the revolution completely down to the economic distress that the country was facing as this was only really aimed at the peasants. For a revolution to occur, there would need to be a swift, radical change in social, economical and ideological beliefs, so there must have been a huge problem in all three of these areas to begin with, not just one. Past problems with the wars (e.g. the seven years war) caused the country to be in debt as well as causing resentment amongst the people and for them to question how successful the monarchy was. It was left to the peasants to carry the load of the debts, which kept on increasing while the first and second estate did not have to pay any taxes, this made them aware of the unfairness of the social hierarchy. They became even more aware of this when they faced starvatio n and the wealthy landowners benefited in the high prices of grain causing them to want a change in the economical situation of the country (more controlled and less free trade). The nobility could hold as much blame for the revolution as the king as they were the people who made up the parlement and refused to accept any reform to taxes, which was what caused the most conflict. Although the monarchy and church blamed the philosophers of the enlightenment for spreading revolutionary ideas, their ideas were not actually revolutionary. The church was worried because their beliefs brought about an alternative to Christianity and the social hierarchy, which they had lived with for so longEuropean History

In Writing, Tone Is the Authors Attitude

In Writing, Tone Is the Authors Attitude In Writing, Tone Is the Author’s Attitude In Writing, Tone Is the Author’s Attitude By Mark Nichol In written composition, tone is often defined as what the author (rather than the reader) feels about the subject. (What the reader feels about it, by contrast, is referred to as the mood.) Tone is also sometimes confused with voice, which can be explained as the author’s personality expressed in writing. Tone is established when the author answers a few basic questions about the purpose of the writing: Why am I writing this? Who am I writing it to? What do I want the readers to learn, understand, or think about? Tone depends on these and other questions. In expository, or informative, writing, tone should be clear and concise, confident but courteous. The writing level should be sophisticated but not pretentious, based on the reader’s familiarity with or expertise in the topic, and should carry an undertone of cordiality, respect, and, especially in business writing, an engagement in cooperation and mutual benefit. Expository writing shares with journalistic writing an emphasis on details in order of priority, so writers should not only organize their compositions to reflect what they believe is most important for readers to know but also use phrasing and formatting that cues readers about the most pertinent information words like first, primary, major, and â€Å"most important,† and special type like italics or boldface, but employ both techniques with restraint. In creative writing, tone is more subjective, but it also requires focus on communication. The genre often determines the tone thrillers use tight, lean phrasing, romances (hearty adventures as well as adventures of the heart) tend to be more effusive and expressive, comedies more buoyant, and so on. Some writing guides suggest that if you’re unsure about what tone to adopt for fiction, you visualize the book as a film doesn’t everybody do that anyway these days? and imagine what emotions or feelings its musical soundtrack would convey. Tone is delivered in the form of syntax and usage, in imagery and symbolism, allusion and metaphor, and other literary tools and techniques, but that shouldn’t imply that developing tone is a technical enterprise that involves a checklist. Just as with mastering your writing voice (while being flexible enough to adapt it to a particular project), adopting a certain tone depends on these and many other qualitative factors. Tone can also be compared to differing attitudes of human behavior the difference, for instance, in how you behave at work, at church, at a party, and so on. Tone and voice are two features of writing that go hand in hand to create the style for a piece of writing. The attitude and the personality two other ways to describe these qualities could also be said to blend into a flavor of writing. Whatever analogy you use, make a conscious decision about tone based on the purpose, the audience, and the desired outcome of your work. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:7 English Grammar Rules You Should KnowThe Four Sounds of the Spelling OUGrammatical Case in English

Price Floors and Ceilings in the Dairy Industry Research Paper

Price Floors and Ceilings in the Dairy Industry - Research Paper Example Whereas it may be convenient to assume that perfect competition exists within many markets around the world, the fact of the matter is that governments often provide subsidies and encourage price floors and/or ceilings as a manner of ensuring the domestic production capability of a given industry or enterprise. Oftentimes, this is done as a means of ensuring that the domestic production capability will remain constant; regardless of the shifts and changes in supply and demand that are evidenced as a function of a true capital market. For purposes of this brief analysis, the author will focus upon the dairy industry in the existence up price floors and ceilings that are represented throughout. Through such an examination, it is the hope of this author that the reader will come to a more full and complete understanding of the means by which these price floors and ceilings work to keep something of a static market and prices resiliently unchanged; seemingly regardless of how the market might move at any given time. The obvious rationale for these price floors and ceilings is with respect to the fact that individuals within society, oftentimes the most vulnerable, will not be in danger of being unable to afford many of the common nutritional components of a healthy lifestyle. Conversely, these price floors and ceilings exist as a way of ensuring that producers will not choose to leave the market and a relatively static level of production capability will be exhibited; due to the fact that producers are assured the fact that they will not make below a given level of profit upon each gallon of milk produced. Firstly, with regards to the social welfare theory that is aptly represented within this particular case, the price ceiling that exists denotes the fact that the individual consumer within the economy will not be expected to pay more than a given amount for a gallon of milk. This has a powerful impact upon the way in which the domestic economy operates due to the fact that a litany of different products derive their ultimate price based upon the dairy market. Whereas milk itself is the primary complement, cheese, butter, protein, way, and a litany of other substances and food products are all derived from the primary milk that exists within the dairy market itself. As such, by creating a price ceiling, secondary and tertiary producers are also given a level of assurance that the cost of production for their individual commodities will not fluctuate greatly from one period of time to the next (Dairy Industry, 2004). This ultimately serves as a type of insurance through which different food producers can rely upon the fact that even though demand for products might change, the supply and price of the compound and goods which are required to produce a given food substance are likely to remain close to if not exactly the same price as they are within the current market. Comparatively, the existence of a price ceiling within the dairy industry d enotes a level of social welfare with regards to the consumer; however, a level of subsidization and ultimate benefit also exists within this same market when one considers the price floors that exist. The price floors that exists within the dairy market are ultimately a means of assuring the producer that regardless of what shifts market takes, the producer will still be guaranteed a minimum price for each gallon of milk that they produce. This assurance allows the producers to differentiate their industry and develop in a way that they might otherwise not; if they were more concerned with the continual shifts and

Role of the public sector in health care (economics) Essay

Role of the public sector in health care (economics) - Essay Example The ethics and economics of this determination require collaboration between the various entities that are affected by this social decision. The following paper will give an overview of the background on why having a public healthcare system is an important social responsibility for a state. Once the foundation has been established through economics and ethics, the way in which the system works in Canada will be examined and reported. The paper will then go into a discussion of the economics of public healthcare through theoretical exploration. A comparison of Canadian and United States philosophical debates about the economic issues of a public healthcare system will be presented before a more thorough examination of the role of the public sector in healthcare concludes the exploration of healthcare in Canada as it is relates to economic perspectives. There are many reasons for having a public health care system. Social reasons include the humanitarian aspect, the purpose of encouraging research, and in being a representational model for ethical governance. Economic reasons for providing health care are even more compelling. Although the best reason for providing health care is so that everyone is healthy, an economic basis for doing so is that productivity of the individual rises when they are healthy and illness has been prevented, thus the collective becomes more productive. In addition, public health care creates savings through preventing illness from getting to a point that the costs on the public system are higher and more damaging than they would have been should health care have been provided on its onset. The responsibility of creating a public health care, however, falls on more than just the government. Public health care systems need to be collaborations between business, government, health care organizations and individuals, and the consumers of health care who are the people of the state. In order for the system to work, there must be

Business Continuity and Crisis Management Essay

Business Continuity and Crisis Management - Essay Example As the study outlines most comments that arise in the use of business continuity and crisis management is that people tend to confuse its role with that of insurance companies. The manner in which business continuity and crisis management are also explored by providing an example from the City of London Resilience Forum. Introduction Business continuity management helps to ensure continuity of a business by focusing on the critical business process within and outside the organization. Unplanned events have a very devastating effect on both small and big businesses and they range from fire, damage to illness of key staff, IT system failure that makes it impossible to carry the smooth running operations of a business. The negative impact of business crisis is that it can make business loose customers who make an important component of the business and prevent the closure of businesses. Good planning of the business process helps minimize the potential impact of disaster thus prevent it from happening and spoiling for the business. Business continuity is an all-inclusive management process that recognizes potential effects that impends a business and gives an agenda for building elasticity and the ability for the organization to safeguard the interest of various stakeholders. According to Blyth, business continuity involves the management approving a strategic and tactical approach to dealing with emergency disasters that are unforeseen and may pose a negative effect to the company. In addition, business continuity can be defined as a cost-justified method aimed at reducing risks that may hinder the continuity of a business in the event of a disaster. Elliot, Swartz and Herbane in their book define business continuity as responding to a business interruption in such a way as to achieve the lowest level of inconvenience possible for the continued stability of the business. According to Regester and Larkini business continuity involves identifying the potential issu es that threaten to interfere with the existence of a business and formulate a framework that can effectively handle such issues whenever they arise. According to Kadam, business continuity management aims at managing risks in order to guarantee that the company endures in operating at the lowest prearranged risk level. An organization applies business continuity and crisis management practices to ensure continuity in the ways a business handles various crises. From this paper it is clear that the need for businesses to apply business continuity and crisis management strategies is conceived from the need to provide assurance for the continuity of the business process. The management should ensure that their business continuity and crisis management framework is able to restore a business to its earlier position and preserve all sectors of the business. Business continuity management is thus more than a crisis management since it is a comprehensive program that helps a business react quickly and effectively when faced with unplanned interruptions.

Supplier Assessment And Screening For Good Environmental Performance Management Essay

Supplier Assessment And Screening For Good Environmental Performance Management Essay Abstract:- Suppliers assessment is a critical function within supply chain management . Green supplier assessment is also necessary for sustainable supply chain management. The purpose of this paper is to evaluate supplier performance using different methods. Since Environment protection has been concern to public in recent years,and the traditional supplier selection did not consider about this factor therefore, this paper introduces green criteria into the framework of supplier selection criteria. Index Terms:- Supply chain,Logistics. Introduction:- Logistics, or supply chain management, describe the transport, storage and handling of products as they move along the chain from the raw material source, through the production system to their final point of sale or consumption. However over the last 10 to 15 years environmental concerns have put companies under more and more pressure to address and reduce the environmental impact of their logistics operations. The adverse effects of distributing goods are diverse including impairing air quality, generating noise and vibration, causing accidents and contributing significantly to global warming. The effect of logistics and supply chain management on climate change has increased mainly because of the realisation that global warming presents a much greater and more immediate threat than previously thought. Freight transport is estimated to contribute roughly 8 per cent of energy-related CO2 emissions worldwide (Kahn Ribeiro and Kobayashi, 2007), however, making logistics sustainable in the longer term will involve more than just cutting carbon emissions. Green Supply Chain Management (GSCM) is a fastest growing concept in developing countries and having its presence both in environment management and supply chain management literature. Adding the greendimension to supply chain management (SCM) involves addressing the influence and relationship between supply-chain management and the natural environment. Green supply chain management (GSCM) is generally understood to involve screening suppliers based on their environmental performance and doing business only with those that meet certain environmental regulations or standards. The green supply chain known at present refers to supply chain effect brought about by green products proposed by European Community in the 21st century. Although the focus on green logistics seems to be a recent phenomena there has been different research initiatives conducted over the past 40 years which attempted to address the environmental concerns. McKinnon (2010) discuss these under the following headings: Reducing freight transport externalities During the 1970s the focus, especially UK ,was on lorries that were much noisier And more polluting than is the case today. There was substantial growth of freight by Road and efforts were put in place to rationalise this freight ,tightening regulations On Emission levels,etc. In this way there were general reduction in transport Externalities. City Logistics Urban freight plays a vital role in th sustainable development of cities. There are, However, many challenges facing urban freight transport, including high levels of Traffic congestion,environmental impacts,high energy usage and labour problems This has led to research to what is now City logistics,a process to optimise urban Logistics within all different conditions that impact urban freight movements (Taniguchi et al.2001). The work in this area has led to modelling of city logistics, Demand and supply models,impact models,vehicle routing and scheduling,etc. All of These efforts contributed to addressing in the environmental issue. Reverse Logistics In a world of limite resources ,it becomes crirical that products such as white goods (washing tubs,stoves,fridges,etc.) are recovered. This has led to the extension of Logistics to include Reverse Logistics,which incorporates the flow of goods in both Directions. This development has a strong element of waste management and Sustainable development. The green suppliers can be the biggest assets to the organization but poor choice can make them biggest liability also. This paper, thus deals with issues related to supply. For vendor selection different model is proposed to show procedure involved and steps in software à ¢Ã¢â€š ¬Ã¢â‚¬ ¢super decisionsà ¢Ã¢â€š ¬- are shown using windows for easy understanding. Literature review:- Green supplier management, has captured significant interest in the current literature (Lee et al., 2009; Hsu and Hu, 2009). Sphere of influence theory states that greening a supply chain is influenced greatly by focal companies that can effectively influence suppliers to engage in the GSC projects and act as better performers (Hall, 2001). Supplier selection is a multi-criteria problem which include analytic hierarchy process (AHP) (Akarte, (2001), Chan (2003)), Fuzzy analytic hierarchy process (FAHP) (Kuo(2007), Kahraman (2003)), case based ANP (Bayazit (2006), Gurpinar(2007)). Evaluation criteria for the supplier selection, may be tangible (measurable) or intangible (immeasurable). The criteria for supplier evaluation and selection were first proposed by Dickson (1966), who identified 23 different criteria, including quality, on-time delivery, price, performance history, warranty policy, technical capability and financial stability, and so on. Weber, Current, and Benton (1991) sur veyed the frequency of Dicksons 23 criteria and found that price, delivery, quality, and productive capability were mostly used to measure suppliers performance. Quality is considered the most decisive criterion for supplier selection (Weber et al., 1991). However, quality in itself is not sufficient to ensure that the suppliers can avoid extra costs while offering the right quality. From the literature we can develop a broad supplier assessment process model in the context of greening a supply chain that can be separated into three managerial decision phases: indentified suppliers, classifying criterias and evaluating suppliers based environmental performance, and select the best supplier. t methods of green supplier evaluation er many areas such as on-time delivery ,qualitycause an understanding ofa supplierlity Procedure:- There are different methods of green supplier evaluation. kjgjlgilggi;lglijhilk;hlkh;b. Analytic Heirarchical Process: U.S. operations researcher A. L. Saaty put forward the Analytical Hierarchy Process (referred to as the AHP method) in the 1970s; it is a decision analysis method which combine the qualitative and quantitative. It is a process which make decision-makers thought for a complex system modelling and quantitative. Applying this approach, decision-makers decompose the complex problem into a number of levels and a number of factors, through this way, make simple comparison and calculations between the factors, then we can get the weights of di ¬Ã¢â€š ¬erent programs, can provide the basis for the selection of the best option. As a tool combine the qualitative and quantitative,AHP has been widely used in many areas. Application procedures of AHP are as follows: Step 1 Con ¬Ã‚ rming problems. Step 2 Building hierarchy structure. Step 3 Establishing multiple comparisons judgment matrix. Step 4 Checking consistency. The consistency index of judgment matrix is CI (Consistency Index). Its expression is: CI = ÃŽÂ »max-n n-1 And the greater the value of consistency index CI is, the greater the degree of the judgment matrix deviate from complete consistency will be; the smaller the value of CI is, the closer the judgment matrix and complete consistency will be. Generally, the greater the order (n) of judgment matrix is, the greater the value of CI which shows the deviation from complete consistency caused by human will be; the smaller the n is, the smaller the value of CI which shows the deviation from complete consistency caused by human will be. In this paper, we use ANC to have consistency test. Step 5 Total taxis of hierarchy. Arranging weights which come from the factors in same level shows the relative importance of the top-level (overall objective); known as total taxis of hierarchy, this process is from high level to low level and step by step. The total taxis of hierarchy which come from the lowest level (program level) are the total order of all evaluation schemes. Analytic Network Process:- The Analytic Network Process (ANP) developed by Thomas Saaty, in his work on multi criteria decision making. It applies network structures with dependence and feedback, among the criteria, to complex decision making. It is an extension of his Analytic Hierarchy Process (AHP) for decision making which involves breaking down a problem into its decision elements, arranging them in a hierarchical structure, making judgments on the relative importance of pairs of elements and synthesizing the results. ANP is combination of two parts: Network of criteria and sub criteria that control the interactions The network of influences of elements and clusters Hierarchies in AHP do not represent relationship among the levels. This shortcoming is removed in ANP feedback approach. For example, in AHP, importance of criteria determines the importance of alternatives but does not represent importance of alternatives may have impact on importance of criteria. Therefore linear structure of top to bottom is not applicable for a complex system. A feedback system is represented by a network where nodes correspond to levels or components. The structural difference between AHP and ANP is shown in Figure 1. The nodes in a cluster (level) may influence some or all the nodes in another cluster. Relationships in a network are represented by arcs and direction of arcs signifies dependency. Interdependency between two clusters is shown by two way arcs and inner dependencies are represented by loop arcs. Hierarchical (b) Network (a) (b) Figure 1: Structural Difference There can be many control criteria and sub criteria, these can be classified into four merits, namely, Benefits, Opportunities, Costs and Risks. For each control criterion of these B, O, C, R, one derives the priorities for alternatives of the decision with respect to all the significant influences that cause some of the alternatives to have higher priorities. After rating the top ranked alternative for each B, O, C, R, resulting weights are combined for each alternative of each merit to obtain the final answer in the form of priorities whose relative values are important in choosing the best alternative. Table 1 gives Saaty scale used for pair wise comparison matrix. Table 1 :Saaty Scale Used For Pair Wise Comparison Matrix Intensity of Importance Definition 1 Equal importance 3 Moderate importance of one over the other 5 Essential or strong importance 7 Very strong importance 9 Absolute importance 2,4,6,8 Intermediate Values Working of ANP:Supplier Selection: ANP BOCR Analytic network model, with BOCR is prepared as shown in Figure 2. The pair wise comparison matrices were made by taking opinion of the team. Calculations were performed by Super Decision software. Ranks of the alternatives are obtained and suppliers are selected. Supplier Selection Risks Costs Opportunities Benefits OD FS LS FR CC CD MBD PC LC ASC SC SD MC EC R PR V1 V2 V3 V4 Figure 2: Network model Table 2:Criteria for ANP Benefits Opportunities Costs Risks Response(R) Supplier collaboration(SC) Product cost(PC) Order delays(OD) Product Reliability(PR) Supplier development(SD) Logistics cost(LC) Field return(FR) Environmental Control(EC) Increase in manufacture capacity(MC) After sales cost(ASC) Financial strength(FS) Changes in demand(CD) Labour strikes(LS) Customer complaints(CC) Machine break down(MBD) Conclusion:- In the current scenario of global operating conditions and competitive environment, it has become highly necessary for organizations to select the best Green supplier. Any inaccurate selection of Green supplier will affect the companys overall performance. This shows that supplier selection procedure is a highly essential decision making process for companies. This paper endeavour to utilise AHP and ANP for ranking the potential suppliers and making the final selection.

Essay --

Sex in Advertising Advertisement is thought to be the foundation and economic lifeblood of the mass media, and the primary purpose of the mass media is to sell audiences to advertisers. The 130 billion advertising industry is a powerful educational force not only in the United States. For example, the average American is exposed to over 1500 ads a day and will spend 1 1/2 years of his or her life watching TV commercials. Ads sell a great deal more than products. They sell values, images and concepts of success and worth, love, sexuality, popularity and normalcy. Although ads sometimes seem to be trivial, their cumulative effect may be serious. Moreover advertisements are, in my view, a product of cultural evolution. If we take the product as the individual, the customer (and sales) as the resource, advertisement is supposed to enhance the fitness of the product. In the course of time advertisements thus will "evolve" towards an optimal exploitation of the adapted mind. One if the the mes that are prone to exploitation are human mate-selection criteria. Basically, two advertisement strategies could be used to exploit men's and women's cognitive adaptations to mate-selection and the prototypic "triggering-signals" associated with this complex. The first strategy is sensory exploitation of the opposite sex. This means that advertisement would pair products for one sex with the stimulus of the other sex, thus exploiting the possible excitation the stimulus would evoke which then would be paired with the product. The second strategy could be called comparison with a normative self. In this case, the product for one sex is paired with same sex-stimuli that would be a perfect stimulus for the other sex, and the product is what makes the d... ...women are used in advertisement in order to exploit male perception. Indoctrination through identification is the main strategy. Thus, the use of sex in advertising is a two-edged sword. Although it is extremely powerful and effective when aimed at one gender, it often does so at the social expense of the other. Since humans live in a social world, consideration must be given to the feelings of the people in that world. If advertising uses the sex appeal, it must be carefully aimed and tastefully done. There is no sense in appealing to one sex by offending the other. Bibliography Morgan, Joan. When Chicken heads Come Home to Roost: My Life as a Hip-hop Feminist. New York: Simon and Schuster, 1999. 74. Cahn, S (1994) Coming on Strong. Cambridge MA: Harvard University Press. Pornography and Sexual Aggression edited by Neil M. Malamuth and Edward Donnerstein, 1984

Case Study – Sustainable Tourism in Lagos, Portugal

[pic] College of Commerce Catering and Tourism Sustainable Tourism Case study on the tourism related problems of Lagos, Portugal [pic] Rebecca Zug 19. 11. 2012 Table of Contents 1. Executive Summary 3 2. Findings 4 3. Discussion 5 4. Conclusion and Recommendations 8 5. Implementation 8 6. References9 Case study: Lagos, Algarve, Portugal 1 1. Executive Summary The reason why I choose Lagos for this case study is because I was living there from May 2012 – October 2012 and I think it is a good example for some problems which may occur due to tourism.However it is not an example for the typical mass tourism associated problems, because the nature of tourism in the Algarve is water sports related and therefore reflects a different lifestyle and attitude to the local environment. Lagos Lagos is a harbor town in the Portuguese Algarve coast. The region Lagos has about 30000 constant inhabitants, but due to the fact that Tourism brings 3 million people to the Algarve every year the am ount of inhabitants may be tripled at certain times of the year. Furthermore it has the highest share of residents with foreigners in the whole country.It is probably the most popular destination in the Algarve, because it offers a great diversity of activities for the whole family but mainly the younger generation (water sports: surfing, kiting, wakeboarding, diving, kayaking, as well as a huge gastronomical repertory with countless English bars, restaurants (mainly foreign cuisine), but still kept its old flair in the carless old town due to its 2000 year old history. There are several beaches, one km long sandy beach and more small bays, which are although it is quite a big town still not the typical city beaches.There are only separated single restaurants directly at the beaches, keeping the â€Å"original† coastline, while buildings are only few hundred meters behind. As you can see the problem is obvious as tourism caused kind of an invasion of foreigners on Lagos. A s very tough example: I did not use the Portuguese language ones because there were more foreigners around in town than Portuguese and even them adapted the English language so well (in the most important daily functions) that it was absolutely not necessary.This overcrowding of foreigners leads to a couple of tensions with the locals but there are some opportunities arising of tourism there as well which I am going to explain in the following study. First of all I am going to analyze all the problems occurred by tourism differentiated by their nature. First the problems occurred by the amount of foreigners (- socio cultural impacts) and then the environmental impacts and their economic consequences. Furthermore I am going to point out the opportunities which are already given but not used in this area.These opportunities lead to the solutions I may suggest to overcome the problems and finally I am going to write about the implementation, how the solutions may be adopted. 2 2. Finding s The main problem of Lagos is that the tourism sector and therefore the main business sector is ruled by foreigners. Most hotels, surf camps and water sports providing facilities as well as bars are owned by foreign people, mostly English and Germans which is the reason why most of the tourists are English and German too.Other than in most other vacation spots the tourism facilities are not only owned but run as well solely by foreigners. The reason for that is the new â€Å"fashion† of employing foreign interns rather than locals for every department in hospitality and gastronomy, because they are even more cheap (mostly board and lodging and a little pocket money) than locals. This phenomena is not used in lower quality accommodation but, as I experienced in former internships, in up to 5 star hotels as well.Of course it is a profitable way for the owners, because interns are highly motivated to learn, therefore they accept every kind of work for a very low compensation. F urthermore they are usually highly educated, studied in the field of operation and speak more languages. This is why owners of in this case surf camps and hotels employ mainly interns for the seasons. Another advantage of interns is to avoid the problems of seasonality, because they can primarily work in semester breaks or after high school graduation exactly in the time when the (high) season is.However this sounds perfect for accommodation facility owners it is a huge problem for the local community. Like this the positive impact of tourism in generating jobs for the community is missing due to the fact that even the lower quality jobs are given to foreigners. As well with the low wages for interns it is impossible to actually live a normal life in the area. My experience was that ONLY if it was really necessary (end of the season when everybody has gone home) owners are willing to employ locals for a couple of weeks as well on a higher wage (almost double), but solely if there is no other choice.Another problem arising of this is that most of these interns are not registered or on a no-payment base for what the owners do not have to pay taxes. This induces a lack of income for the community as well. In higher quality hotels it also creates an image of not trained staff (â€Å"intern flair†) which degrades the quality of services. But not only the accommodation facilities are run and owned by foreigners, almost every single bar in town as well. Also because of the majority of outgoers are foreigners the barmen and waiters are 90% foreigners, youngsters working the seasons, who only need money for their next trip.My observation was that only some restaurants but rather bistros and breakfast cafes are owned and run by Portuguese. The lack of jobs (unemployment rate in the Algarve is the highest in the whole country: 20%) leads to crime generation of the locals, who as kind of a revenge rob and break into foreign-owned houses. Other socio-cultural proble ms arising from the impacts of tourism are due to the above mentioned: the standardization and commercialization of the Portuguese culture. A very common phenomena is the building of outlets or well known chains in gastronomy or commerce sector (e. . McDonalds, Pizza Hut, Aldi, Lidl). The gastronomy of Lagos is ruled by all imaginable foreign The Green Room (Mexican Restaurant) in the old town of Lagos countries cuisines (Italian, Japan, Thai, English, Turkish, Romanian, Mexican†¦) but a very small part of real Portuguese food. An economic disadvantage is furthermore that there are loads of foreign supermarkets as well like Aldi and Lidl, which are cheaper and more familiar to tourists and the great number of English residents in this area.This means that the positive impact of the multiplier effect of tourism is missing, because foreigners do not go grocery shopping in local shops. As already mentioned the Portuguese language is starting to get lost due to the number of foreig ners not willing to learn and not forced to learn it because everybody speaks at least the necessary communicative English needed to manage everyday life. This adoption of tourist demands leads to a slow but very significant decrease in Portuguese culture. Environmental ImpactsThe problem of pollution is steady everywhere where people are and of course more people create more pollution and waste, this makes it to a fundamental problem of tourism. Water consumption in watering gardens of hotels, camps as well as pools and golf courses is an essential problem in the rainless months of the summer. Moreover is there no regulation for recycling in Portugal. Waste is collected in one huge ton for every street. There is no refuse collection for every house, however there are quite a lot recycling stations but this is only volunteer.Seasonality as in almost every tourism destination is an issue in Lagos as well. Low season starts in May + June, July + August are high season and September + October are low season again. From November – End of April most of the hotels, camps are closed or operate only partly. This provokes an even higher unemployment rate and of course lack of income. 3 3. Discussion The main problem of the foreigners â€Å"stealing† the jobs of the Portuguese is a very serious issue and can not be solved without the interaction of the local government.In my opinion there should be a regulation, setting a specific percentage of employees, who must be local. There are several examples where this governmental interaction lead to advantageous outcomes (GCC member states). In the Oman for example, the government set a guaranteed employment quote of locals, called Omanization, aiming the reduction of the portion of foreign employees. This way the unemployment rate would be decreased and therefore the tensions between locals and foreign business owners would be reduced as well.Difficulties may arise with the European Union, whose four main aims (free movement of people, capital, goods and services – jobs) are in contradiction with not allowing foreigners to work in a country different to their home country. But realizing the bad financial situation of Portugal and the statistical data has a lot to commend it. Also is employing locals a very important cultural aspect in the guests satisfaction, who lacked the involvement of Portuguese culture during their stay. As well do people living their whole life on the spot of course have a better knowledge about natural conditions, which are very important for water sports.Furthermore there should be a tax reduction for employers hiring locals, to make the employment of them attractive and economically advantageous. Due to this business owners are hopefully keen to officially reinvolve locals rather than foreign interns and therefore pay taxes on them. As well education in Lagos must be enhanced. There is only one University in the Algarve (in Faro) with an extension to the n earby Portimao which is public, all other higher education institutes are private.Furthermore most of the international schools are private as well and there are barely high quality state-run secondary schools. This means that mostly only the children of foreigners are getting a good education in this area, locals mainly have to go further away (Lisbon) and when they are already gone, they most of the times are not coming back, being aware of the bad employment situation in the Algarve. So even if the youth has the opportunity to be educated quite far away, they afterwards go abroad (a phenomena we can observe in Hungary as well).My suggestion would be to make the access to higher and good quality education available for everybody (mainly with European Union tenders) and put an effort in the education of occupations needed in this area: Tourism and water sports. Economically surf camps can help as well in producing income for the local community, for example in sending their guests to nearby cafes to have breakfast there. These breakfast possibilities are around almost every corner and owned by locals, because locals love to eat breakfast outside and combine it with a casual chat with friends.Thus guests have the opportunity in learning about the culture and habits as well as add to the local economy. Economically this won't affect the camps, because breakfast is absolutely not the main income source and rather eases up the work in camps and helps to concentrate on the major activities. Discounted firm prices may be negotiated, sometimes even with a commission for the camps. Problems would occur for camps outside the city center, there are a few camps (Algarve Watersports, The Surf Experience) which are located far away from the old town and therefore do not have the opportunity to send guests away for breakfast.The standardization problem of the local restaurants, who barely serve typical Portuguese food occurred due to the fear of local business owners. Ther e are a few Portuguese restaurants (e. g. Casinha do Petisco) with great Portuguese cuisine, enormous portions and good prices. Every single night this restaurant is full of people and there is barely never a less waiting time than 45 minutes to get a table. Although it looks quite unimposing it is the best going restaurant in town (even in the off season) full of a mixture of locals and tourists as well.This means that the demand for Portuguese cuisine is present and a great opportunity, which only has to be captured. Here the camps might help again, due to the fact that they normally do not serve dinner. Making agreements with local business owners serving Portuguese food, will probably emphasize others to at least serve Portuguese food as well, because many guests complained about â€Å"not being in Portugal† regarding the food supply. The environmental threats may be solved due to small interactions of the government again. For example the recycling of waste should be obl igatory.As it is seen in several European countries since decades (Germany, England), those guests and foreign residents even do it voluntarily in Lagos. We made it obligatory in our surf camp, but every time I brought the separated waste to the recycling stations, I only saw Recycling station in Lagos foreigners, who did the same. This is a good opportunity of tourism to promote recycling. It may be made obligatory intern by single camps, but there is a need of governmental intervention to make locals recycle as well.Due to the fact that there is no regular garbage collection for every house making it very difficult to control who is throwing his waste how away. Therefore it should be (e. g. as in Germany), that there should be a garbage collection for every house and every household gets different recycling tons on a yearly payment. Thus if people do not recycle his waste won't be taken away. As a matter of course this is combined with enormous costs, but may be covered by e. g. h igher annual payment of foreigners and European Union contributions.It would furthermore create jobs, because the garbage collection of every household requires more people. The pollution due to water sports activities is in proportion very low, because the main activity of surfing comes with an environmental friendly lifestyle. This green close to nature way of life is promoted and educated in the surf camps in encouraging their guests to be very careful with the environment, recycling, low water consumption etc. and advertise to respect the locals (with t-shirts for example).In a surfing society these things are so evident, that people react very upset on people ignoring these unwritten laws. (â€Å"Leave nothing but footprints and take nothing but memories†) Surf camps and locals know that the beaches Beach of Zavial are their main income source, this is why they are absolutely protected, no waste is left there and they are almost totally untouched, mainly only one restaur ant. Even the beach boys and lifeguards use surfboards and not motorized lifeboats in cases of emergencies.This statement is as well proved by the fact that even robberies hardly ever occur on the beaches, it is possible to stay hours in the water while nobody looks after one's belongings and nothing happens, but if one once do not lock the windows in his apartment, it is 99% sure that he won't find his apartment as it was left. The only thing which could be reduced are the daily long drives to the west coast. Every surf school in the Algarve has only one or two licenses (only The Surf Experience (first surf school in the Algarve) has the right to go to almost every beach) to teach surfing at a beach.This is actually a very good thing, so the carrying capacity of the beaches is balanced anf there are never to much schools, people at the beaches. But many schools have licenses for far away beaches (e. g. Algarve Watersport in Lagos has a license for the beach in Monte Clerigo  œ 40 km away) they have to drive there every day. Surely the possibility of surfing must be secured, but there are geographically closer beaches for the differently located camps as well. Also the public transport opportunities should be enhanced. Currently there are barely busses to the beaches, only to the major cities.As well the accessibility of Lagos from the airport after 20. 00 is poor, only with private shuttle busses. Due to the extension of the public transportation air pollution may be reduced. The problem of seasonality, in Lagos due to the climatic variations of a continental area, are that serious that most of the tourism related businesses have to close down the operation for the winter months, to avoid financial loss. Resulting in Lagos becoming a â€Å"ghost town†. An opportunity to avoid closing down the whole operation may be to offer discounted packages for this time, because actually the natural conditions or surfing are the best from November until March and the air temperature is still mild and springlike. But it is always hard to measure if it is worth to even run the operations on a very low level, because the â€Å"real surfer† for whom this conditions are advantageous won't come to a surf school or camp. This is why I would suggest a steady operation especially for apartment rentals, rental car providers, surf shops and restaurants. It is as well important to consider that people working during a season do not have the chance to rest or even think about holidays.Off season is the only time these workers can think about themselves, go on holiday, visit their families or even make doctors appointments. So people are actually looking forward to the end of the season (if they have an alternative job or earned enough to bridge the income less winter months). In addition may these time be used for maintenance works in the accommodation facilities. On these grounds I think that seasonality in this area has indeed a very powerf ul impact, but not in an absolutely negative way. 4 4. Conclusion and RecommendationsAs already mentioned is governmental intervention essential to solve the problems of the Lago's community. To avoid the negative economical impacts occurred by tourism and to achieve more positive impacts of it some regulations must be appointed: The introduction of an obligatory guaranteed employment rate of locals in every tourism related business and a tax reduction for businesses employing more locals than required, so the unemployment rate can be controlled and the thereby emerging socio-cultural conflicts may be reduced.In addition should recycling be made obligatory and the public transfer to the beaches should be enhanced. Also should the state-owned educational system be improved and specialized on available occupations, so that locals are able to stay in their home towns or areas and still receive effective education and have a belief in a future there. All in all are surf camps ecological ly sensitive accommodations that work to preserve the local environment, culture and surf. Those camps help ensure that tourism is sustainable and that the spot will be around for years to come.This great opportunity given by tourism must be captured. Surf camps can contribute economically and environmentally to make tourism in Lagos more sustainable. Economically and socio-culturally by encouraging their guests to go to local restaurants and put their breakfast into local cafes and environmentally while staying educative and teach the environmental friendly surfer's lifestyle to their guests. 5 5. Implementation The implementation of these solutions must be â€Å"SMART†: Specific, measurable, attainable, realistic and timely.To specify the goals I have to answer the following questions: What: To make Lagos more sustainable, while balancing the amount of local and foreign workers, therefore encouraging business owners to employ more locals, ease up occurred tensions between l ocals and foreigners and promote the â€Å"green† surfer lifestyle. Who: With the regulative and financial help of the government and the educative support of local surf camps When: Regulations should be set for the next season already, education during the season Where: Lagos and its affected beaches, PortugalWhy: Lagos is one of the most visited cities in the Algarve, not capturing the potential of being more sustainable would occur in an absolute invasion of foreigners, the loss of Portuguese culture and the excess of Lagos' carrying capacity. Measuring: How much? How will I know when it is accomplished: The unemployment rate should be reduced down to max 5-10 %. Local tourism related businesses should have a percentage of min 30% of locals working for them.All the surf camps in town should if possible transfer their breakfast to local cafes. Attainable: How can the goal be accomplished: The goals may be accomplished with the interaction of the government, the surf camps a nd the locals as well. Relevant: Does this seem worthwhile: Implementing these solutions will make Lagos more sustainable and keep it as an attractive destination in the future as well. Is this the right time: It is definitely the right time, because the problems will get worse and worse if nothing is to be done.Does this match other needs: It perfectly matches the most important need of reducing the negative and increasing the positive impacts of tourism. Time-bound: When: ASAP What can be done today: Inform and encourage to do something: governments, authorities, camps and locals. 6 6. References Personal experiences while working at Algarve Watersports http://www. carvoeiro. net/news-reader/items/2011-01-01_arbeitslosigkeit_an_der_algarve. html http://topachievement. com/smart. html ———————– [pic] ———————– 9

Contemporary design essays

Contemporary design essays Contemporary design is usually client based. The designer usually focuses on the presentation of ideas and statements through the collection rather than designing for any specific occasion. Contemporary design is more conceptual, because of this I am going to concentrate on the concepts and imagery associated with the idea of modern, futuristic clothing. As I begin to think about this I will have to consider the client. Designers these days rely on celebrities, socialites and fashion icons to publicise their clothing. For example, a lesser known designer could shoot to fame should an A-list celebrity wear one of their creations to a party or premier. Recently, fashion has seen many designers using recognised celebrities as models in their catwalk shows, favouring them over professionals, these celebrities possess the high public profile needed to gain much needed publicity. Some well known designers (such as Alexander McQueen) sight celebrities as their muse behind their work. This is no new idea, glamorous women have always been desirable in the world of fashion, almost as if their beauty is an accessory in itself. In recent years fashion has seen a change in the attitudes towards beauty and convention. Models have become less and less like the glamorous Hollywood film stars and all things quirky have become desirable. It seems that personal imperfections are the only real individuality we have in the age where fashion has become accessible to everyone. Designers are less concerned with the enhancement of beauty and seem to aim to shock audiences with avant garde creations as catwalk shows become less a collection of clothes and more a piece of theatre. Favoured by McQueen ,Westwood and Hussein Chalayan these designers realise the importance of a catwalk show as often their own label creations are so extreme and conceptual that this is the only way they will become recognised. ...